2 Million Cars

Putting AI in the driver’s seat to celebrate Hyundai’s two millionth car.

This film is the result of how we turned one of the most challenging briefs in the agency, into something the entire organisation, and Australia, fell in love with.

Tasked with celebrating how far Hyundai had come in their 20 years in Australia, we wanted to take a memory down memory lane. But with only a few historical advertisements to work with and usage rights blowing any budget we had, we had to find another way.

So we turned to the thing everyone was starting to talk about in the industry – AI. With just 3 weeks to turn the project around, we partnered with the team at Heckler, who eased our concerns whilst honing their AI skills to generate more than 4,000 uniquely Australian images, of which we cherry picked 400 to tell our story.