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There’s No Good Reason
White RibbonStarting a national conversation by creating an entire newspaper filled with men’s violence against women articles. In 2023, men’s violence against women reached epidemic proportions in Australia, with one woman killed every nine days by […]
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2 Million Cars
HyundaiPutting AI in the driver’s seat to celebrate Hyundai’s two millionth car. This film is the result of how we turned one of the most challenging briefs in the agency, into something the entire organisation, […]
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Tomorrow looks good
HyundaiLighting the way forward with Hyundai’s all-electric IONIQ range. There’s a growing feeling that technology & innovation is becoming increasingly pervasive – that technology and innovation doesn’t better humanity, but rather harms us. So to […]
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Anybody Anytime
Anytime FitnessThe campaign that sparked Anytime Fitness’s mission to become Australia’s most inclusive gym. For many Australians, joining a gym can be intimidating. In fact, 50% of Australians feel intimidated to walk into a gym. It’s […]
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LEAP
Canon AustraliaInspiring a digital generation to LEAP into photography. Canon was set to launch the new EOS 80D Digital SLR (DSLR) camera into a declining market. Research showed we needed to look beyond category challenges and […]
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The Lab // The Menu
Canon AustraliaFinding inspiration in your other senses. If we’re always looking for inspiration in the same places, we’re likely to come up with similar results. But what happens when you start finding ideas outside of your […]